Panasonic TS10
With the Panasonic TS10, HD (High Definition) movie recording in 720p Motion JPEG is available. The high performance DMC-TS10 excels in the powerful battery life as long as 300 pictures per a single charge (CIPA) despite its slim, compact body. The 2.7-inch large Intelligent LCD with AR coating assures high visibility of photo and movies both in shooting and playing back the images.
The DMC-TS10 features a high-quality 4x optical zoom LUMIX DC Lens (35-140mm). The folded optics of the shaft guide method is adopted to secure the toughness of the lens unit. Comprising 11 elements and a prism unit in 10 groups, including an ED lens and 4 aspherical lenses with 7 aspherical surfaces, this advanced lens unit renders high resolution image corner to corner even adopting the folded optics. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 8.4x (294mm*1) by using the center part of the high resolution CCD to bring subjects even closer.
Panasonic, a market leader in digital still cameras, today introduced the new LUMIX TS10 from the LUMIX's FT series geared for active outdoor use. Featuring the flat and slim profile adopting the folded optics for its 4x optical zoom lens unit, the new 14.1-megapixel DMC-TS10 features credible toughness to be waterproof to 3m, shockproof to 1.5m, freezeproof to -10 degrees C and dustproof.
Panasonic's world-acclaimed iA (Intelligent Auto) mode makes it easy for anyone to take beautiful photos by various shooting-assist functions. It comprehends MEGA O.I.S. (Optical Image Stabilizer) for hand-shake, Intelligent ISO Control for subject movement, Face Detection and Intelligent Scene Selector. The dedicated iA button on the top of the camera lets you enter the iA mode directly. Once you enter the iA mode, these multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The Panasonic Lumix TS10 is drop proof from a height up to 1.5m in accordance with the "MIL-STD 810F Method516.5-Shock" test standard. In addition to reinforcing the exterior of the camera with shock-resistant material, the TS10 uses folded optics to prevent its lens unit from taking damage when dropped during operation. The lens unit is protected by a supplementary damper to absorb the force from shock impact. All components including the lens unit are reexamined to endure the temperature as low as -10 degrees C to make the TS10 freezeproof.
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The new DMC-TS10 records dynamic HD movie in 1280 x 720p Motion JPEG at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480). You can enjoy recording not only photos but also HD movies casually even in active outdoor situations. The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high-quality images. Featured in the DMC-TS10, the multi-task image-processing engine Venus Engine IV supports a super-fast response time.
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. The MEGA O.I.S. suppresses hand-shake and the Intelligent ISO control prevents moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to render sharp, clear images whatever the shooting situation is. Human faces are captured in focus and appropriate exposure with the Face Detection.
The user can activate all of these useful, convenient shooting-assist functions by simply pressing an dedicated iA button on the top of the camera. All these make the TS10 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.
Panasonic Lumix TS10 Highlights
Intelligent Auto (iA) mode
Panasonic's popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions. The Lumix TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images. Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted.
Intelligent Scene Selector
Intelligent Scene Selector automatically selects one of six Scene Modes--Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset--that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.
High Definition video in 720p Motion JPG
The Lumix TS10 can also shoot High Definition video in 720p Motion JPG and the image-processing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.
2.7-inch Intelligent LCD
The Panasonic Lumix TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.
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